top of page


Gnomes, Mothers, UX, and Brand Marketing.
Don't always listen to your mother, she loves you, cares about you, wants to see you succeed. In that very love she may also be too kind and tell you that "yes dear it is great." Secretly she doesn't really care for the garden gnome; kinda thinks it's creepy looking; it does not go well with the Petunia patch; she wishes it was in the back of the garden, behind the shed, preferably buried. When she does stare helplessly at stupid garden Gnome you got her for Christmas, it do
5 min read


Brand Trust: Caught Red Handed
Pepsi 2006: "Competition can be fierce, but it must also be fair and legal. We did what any responsible company would do." Those where the words of then Pepsi spokesperson, Dave DeCecco. Let me paint the picture. In May 2006, an administrative assistant at Coca-Cola teamed up with two accomplices to steal trade secrets, confidential documents and a liquid sample of a product still in development by Coca-Cola. The trio reached out to Pepsi, offering to sell the secrets for a p
4 min read


Pepsi won!
In the 1970s, Pepsi had a bold idea. They believed their product was superior to Coca-Cola. However, claiming to be the best is a risky proposition. With that in mind, they conducted a market survey. They asked random people to choose their preferred soda based on a blind taste test. The results were eye-opening. Pepsi had evidence to back their claim. This sparked what became known as the Cola Wars. Their advertising strategy was aggressive. The Pepsi Challenge took over mal
4 min read
bottom of page