In the 1970’s, Pepsi had an idea based on the belief that their product is better than the other soda, Coca-Cola. Best is a dangerous metric. With that in mind, they set out to survey the market, asking random people to pick which soda they preferred based on a blind sip test. What they found was rather revealing. The market surveying showed something they thought true for many years. The majority of people chose Pepsi Cola over the other soda, Coca-Cola. The evidence was cle